Surfdome

As the in-house designer at Surfdome, one of Europe's leading action sports ecommerce retailer, I was responsible for updating the website, and designing key landing pages. I worked on in-house marketing campaigns from concept to completion, designing banners plus assets for the site, email newsletters, social media graphics, display and print ads, and other marketing collateral. 

I closely collaborated with the studio team on photoshoots, providing guidance and feedback to ensure brand guidelines and creative direction were being followed. I also worked with developers to improve Surfdome website responsiveness and user journey.

My contribution was instrumental in the success of Surfdome's marketing campaigns, leading to a successful increase in website awareness, driving user engagement and conversions, and significantly increasing sales for the company.