Simply Scuba

As the lead designer at Simply Scuba, a multi-award winning scuba diving online retailer, I was in charge of updating the website, and creating key landing pages for the site. I designed all in-house marketing campaigns from concept to completion, working on banners plus assets for the site, email newsletters, social media graphics, display and print ads, and other marketing collateral. 

I collaborated with top scuba diving brands producing brand collateral material for online paid activations, such as a landing page, brand email and social media graphics for Apeks. I also redesigned the outdated homepage layout to make it more visually appealing and user-friendly, and ensured a responsive experience for both desktop and mobile users.

My work at Simply Scuba helped to continually improve the brand's online presence and to enhance the company's marketing efforts and drive more sales. In addition, it led to a significant increase in user engagement, conversions, and time spent on the site.